Within IdeaFarm (tm) City, information is published by attaching it to the city's "knowledge tree". The IdeaFarm (tm) Knowledge Tree is for residents of IdeaFarm (tm) City what the World Wide Web is for foreigners. To access most information about IdeaFarm (tm) City, you must enter the City and explore its knowledge tree.

Adjusting to knowledge tree writing requires some effort for foreigners. Foreigners think, speak, write, and read "linearly", proceeding from start to finish. For foreigners, thinking, speaking, writing and reading are all like walking from point A to point B. Within IdeaFarm (tm) City, reading is more like climbing up into a huge, old oak tree. The author's ideas are not encountered in a predetermined sequence, from start to finish. Instead, the author constructs a tree of ideas and invites the reader to climb up into it and explore.

The information in the "ideas" link in the page header is introductory and is provided for foreigners in the familiar form of linear writing. It is presented on the World Wide Web so that the intended audience can easily access it without entering IdeaFarm (tm) City.