IdeaFarm (tm) Associates is presented initially as a brotherhood, because "brotherhood" is what our male associates experience, and this closeness and trust stands in sharp contrast to the competition, trickery, and lone wolfness that they experience in broader male society. IdeaFarm (tm) Associates can also be viewed as a sisterhood; it is equally for women and men. These terms, "brotherhood" and "sisterhood", are used because they convey the idea of close knit community.

For most of our 200 million year history, we humans have lived in villages, in small, close knit groups. The development of free market society eliminates the need for the communal economics of our ancestral villages. But it does not eliminate the need that we all have to be wholesomely connected to our fellow man.

IdeaFarm (tm) Associates is best thought of as reviving the close knit community life of our ancestral villages without abandoning the many benefits of life in a free, cosmopolitan, high technology urban society.